Sales Force Automation

Sales Force Automation is automating sales process to increase the efficiency of the sales cycle. SFA gets its contribution from utilizing software in automating and streamlining day-to-day business tasks by Account Management, Contact & Lead Management, Opportunity Management, Sales Funnel / Pipeline Management, Sales Activity Management, Sales Forecasting Analysis, Note and Information Sharing, Calendars and to-do lists. SFA first came to market in 80's as one of the first components of Customer Relationship Management.

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